|Photo credit: Jane Russell|
At N° 10: Sex Up The Shade Name
I am sure, if you are reading this – that you well have known orgasm.
I mean that rush of warm gold against the folds of frosted pink that have been the subject of many a woman’s flight of fancy. It had been the stuff of legend so much so that we were given second, third, multiple and super servings of it.
Some say it is overrated but everyone admits that you have to poke and fulfill your curiosity before you can turn it down.
I am of course talking about the most successful shade name in the history of makeup- NARS orgasm- why it has been quoted in many a film and tv series (my favorite of which is in the TV series United States of Tara- which i highly recommend or am I so late in the program already?)
Now, had its name not been such, say for example peach rush – it would not have sold nor been talked about as much. I, for one wouldn’t have bought one because this is so not a shade that works for me.
But, being able to say that I paid for an orgasm is already worth the money. And it got reviewed a lot because it just is so much fun talking about it- ah the double entendre of it!
Whether to say you are disappointed of the orgasm, you are buying an orgasm, you would like a second orgasm, you have run out of orgasm- it is a great story!
And honestly, this is the kind of bullshit i wouldn’t mind. Do not just give me a cheek blush, give me a good story- give me a conversation piece, make me feel naughty, reckless, alive – heck- liven up my life- give me orgasm. Not unlike the bullshit like the “growth mascara” that has the malicious intent to deceive- but this one, i prefer not to live without.
So I think it is such a waste to name shades by the number *cough body shop cough* – as they do not know the power and the gift to joy that they could have been unleashing.
Back where I was in the biz, we would submit our product proposal with our shade name to this wonderful Russian woman who would predict how much the shade would sell.
Can you imagine what kind of talent that is? Back then, I just shrug it off but on hindsight now- it would take a fantastic female brain to do this.
Anyway, the racier my shade name gets, the more sales she would give it to and she has a very good batting average. Yup, in girls as in shade names, horny beats pretty anytime.
So to all the orgasms in the world- hit me!
Ok, your turn to confess gurlz- which products have you bought because of the pull of its shade name?