- real or make-believe
- pre-programmed like clockwork by mid January.
WTF do I do now?
Rich Colour Lipstick. Creamy color that shapes and defines lips. Wider coverage for easier application. Nonfeathering. SPF 15, with Vitamins A, E.
Vivid lipstick. With 3D pigments for vivid lips and vivid life! Marigold extract has moisturizing properties for 96%* more sensuous lips. SPF 15.
*Bullshit research, details of which you do not need to see conducted on 26 women or so.
What is the difference between the old and the new?
Nothing, nada, niet, zilch, niente.
- discontinue some less selling shades (which are bound to be someone’s favorite shade – but I don’t care)
- put in some wilder colors to give you the impression that our lineup is exciting. They most probably won’t sell as individual shades but it will lift the sales of the whole line. Unquantifiable but true.
- sex up the shade names (tactic N°10)
- I will throw in some research where i will be claiming high percentage of women who noticed a more moisturized lips (more on these on a later blog)
- Price the lipstick just a tad higher for credibility
Long term consumers liked the “new” vivid lipstick better and swore that it had better properties than the old one. Sales were up by 35%. True story.
You see, of course, we are all prone to the power of suggestion. If we are hyped that something is better, we will believe and perceive that it is.
Such is how we operate in the biz.
But, are you really better off knowing?
Or would you rather continue believing and perceiving a self-fulfilling innovation?
Only you can decide for yourself.
As for me- I am out of the biz and am here to at least present you the option to decide for yourself.