Added: Zakia Tarpley - Date: 07.10.2021 07:40 - Views: 19453 - Clicks: 7167
ly known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society. Civic Engagement. Disability Awareness.
Gender Equality. Financial Literacy. Public Safety. Racial Justice. Mental Health. Public Health. Reproductive Health. Grassroots Efforts. Emerging Platform. Single Post or Activation viral. Community Management. Call to Action. Live Events. Real Time Response. User Generated Content. Brand Partnership. Celebrity Partnership. Entertainment Partnership. Influencer Partnership. Non-Profit Partnership.
GetOnTop is a multi-faceted campaign, created by sexual wellness brand Sustain Natural, aimed at getting women to take control of their sexual and reproductive health. The on-going campaign first launched in March during National Women's Health Week and has since expanded into a social movement: a call-to-action for women to prioritize their sexual health and well-being just as they would other aspects of their life.
Coming from a place of self-love and a mindset that doesn't tolerate shame, Sustain's GetOnTop campaign is aspirational. The MeToo and TimesUp movements have inspired a wave of female empowerment, yet so many women are still at a crossro when it comes to expressing their sexual needs and desires.
The history of societal shaming and repression around female sexuality needs to be rectified. Sustain's continual efforts through GetOnTop to educate women about taking control of their sexual and reproductive health fuels society's larger mission to create a future that ensures sexual equality for all.
Since the initial launch in , GetOnTop has since expanded to include Hollender's new book Get On Top; Sustain's first retail and educational pop-up; and their first outdoor ad campaign. March GetOnTop launched during National Women's Health Week with a video featuring 9 badass women - from fashion mavens to fitness entrepreneurs - promoting safe sex for all, in an effort to motivate others to take a public pledge to practice safe sex. This video was posted on LetsGetOnTop. For two weeks in February, Sustain blanketed NYC with oversized outdoor encouraging passersby to wrap it up.
The ad also featured a recent report from the CDC addressing the current health crisis and ificant rise in STDs among millennials resistant to condom use. The goal was to shed light on the need for conversations and action around safe sex in a way that empowers women to literally take their sexual health into their own hands by carrying condoms and ultimately change condom culture. Hollender wrote the book to create a space for informed, healthy, sex positive, pro-pleasure information -- establishing herself as a leading spokesperson and expert on sexual and reproductive health.
This book launched Sustain's commitment to not only creating healthier products in this space but also being a thought leader and educator around these topics. The pop-up brought the book to life by highlighting a different chapter each day Periods, Pleasure, Consent, etc. The space doubled as both store and sanctuary, allowing visitors to walk away feeling a sense of empowerment and clarity when it came to their sexual health. She was also featured in a NowThis video that went viral with over 12 million view.
Hollender also debuted on HSN selling Sustain's Organic Lubricant — the first sexual wellness product to ever be sold on their channel. As a result of Sustain's outdoor ad campaign and retail pop-up, they engaged with over , New Yorkers about the importance of safe sex.
Additional from GetOnTop include: a sold-out schedule of events held at the NYC pop-up; over 10, pledges made during 's National Women's Health Week, and over 4 Billion combined traditional media and social impressions. Fill out the form below and we'll work on connecting you to the entry creator! About Rules . About this entry GetOnTop is a multi-faceted campaign, created by sexual wellness brand Sustain Natural, aimed at getting women to take control of their sexual and reproductive health.
Why does this entry deserve to win? Share this entry Contact creator Produced by Sustain Natural. Share this entry Contact creator of entry. Share this Shorty Awards . Contact the creator of this entry Fill out the form below and we'll work on connecting you to the entry creator!
About the entry Entry Name. Entry URL. Why are you interested in connecting? Do Not Fill This Out.Women want sex Campaign
email: [email protected] - phone:(526) 801-2139 x 6251
Today is #GivingTuesday, help us reclaim the rights of women & girls.